Jacksonville Unveils New Branding Campaign

The Jacksonville (Fla.) Aviation Authority has unveiled a new branding campaign in preparation for its 10-year anniversary in 2011.

The branding campaign includes a new overall logo for the authority; new logos for each of its four airports — Jacksonville International, Cecil Field, Craig Airport and Herlong Airport; the renaming of three of the airports; and new Web sites.Cecil Field will become Cecil Airport, and Herlong Airport will become Herlong Recreational Airport. Craig Airport will be renamed Jacksonville Executive.

The rebranding effort will be carried out through several phases over the next few years. The strategy also includes changes in airport signage and purchased print and television media, according to an announcement from the authority.